When you write a webpage in your favorite software its a fact that you are going to use a lot of hyperlinks to connect one location with another. A classic example of this is when you create your navigation menu to navigate your visitors in your domain. As we understand hyperlinks are a tool that anybody as well as the search engines wait to see in a large quantity when they visit your site. This is perfect opportunity to use them not only for navigation but to gain better search engine results in our favor!

Lets look into a hyperlink structure:

<a href=”http://www.mysite.com”>The Site</a>

This is the simplest html code that most people use out there in the internet. But in order to increase the number of the keywords in your text targeting in better adsense ads, better search engine positions and more you should use also the title tag in the hyperlink like the one below:

<a href=”http://www.mysite.com” title=”keyword1 blablabla keyword2 blabla….”>The Site</a>

Ofcourse you shouldnt put to many keywords in there and you should try to keep small the title.

The same thing can be done with image links, the classic image link looks like the following:

<img src=”http://www.mysite.com/image.jpg” width=”xx” height=”xx” />

With a small change you can use the same trick, here you use instead of title the word alt, the meaning of this tag is if the image cant load the browser will appear to your visitor the alt - alternative text. We can use this in our favor in order to increase more our keyword and our text in general. We should change the script into something like this:

<img src=”http://www.mysite.com/image.jpg” width=”xx” height=”xx” alt=”keyword1 blablabla keyword2 …..” />

Here we have the same rules as before not to many words and a small text.

Now combining all the above in a hyperling image optimised we can get the following seo script:

<a href=”http://www.mysite.com” title=”keyword1 blablabla keyword2 blabla….”><img src=”http://www.mysite.com/image.jpg” width=”xx” height=”xx” alt=”keyword1 blablabla keyword2 …..” /></a>

As you can see our keyword density is very much increased and our links become seo optimized!